SBG operators are in a unique position as customers actively seek them out. Operators don’t need to work particularly hard to win them over in the first place. However, operators need to use this enthusiasm to their advantage to retain players and boost wallet share. Players want to hear from and engage with their chosen operator. We’ve put together this guide to demystify the player experience through unified data and show you actionable advice and how it can be done. Everything in it is based on our practical experience working with leading global sports betting and gaming brands. Download this playbook to learn:

• How to leverage our first-party data to make informed decisions about their players
• How to get a more player-centric approach
• Enhance the player experience by delivering valued content
• How to increase bet frequency amongst your active players
• Balancing deposits and responsible gambling