Digital Asset Management (DAM) solutions play a crucial role in helping retailers create, organize, and distribute content at scale, ensuring they can deliver exceptional customer experiences across channels. These tools are becoming increasingly important in enabling brands to manage vast amounts of content efficiently and effectively.

In this report, we delve into the core benefits, functionalities, and use cases of DAM solutions, with a particular focus on the growing role of artificial intelligence (AI) and integration capabilities within these systems.

Key Takeaways:

The Digital Asset Management (DAM) software market is rapidly expanding, with businesses increasingly recognizing the need for agility in creating, managing, and distributing digital assets.

Key takeaways from the report include:

Top Strategic Objectives to Which a DAM Solution Can Contribute: 56% of DAM users believe that such solutions contribute to the strategic objective of building marketing campaigns and promotions.

AI in DAM is Underutilized: The full potential of AI capabilities within DAM solutions remains untapped, presenting opportunities for future growth and innovation.

Expanding DAM Integrations Enhances Software Effectiveness: Integrating DAM platforms with other tools in a retailer’s tech stack can improve the software’s efficacy and value.

This report is produced in collaboration with Bynder, a leading Software-as-a-Service (SaaS) DAM platform.

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