4 Provocative Realities Every CPG Marketer Must Internalize:

Touch Still Triumphs:

Despite the digital age, 85% of Millennials and Gen Z say tactile interaction with products is non-negotiable before they buy. In-store isn’t dead — it’s being reborn.

Retail Media is Eating the Ad World:

With U.S. retail media ad spend surging toward $97.9B by 2028, the battlefield is expanding. But most of that capital is being swallowed by the Big 3: Amazon, Walmart, and Target.

Intent Peaks in Aisles, Not Online:

Consumers walk into grocery stores primed to purchase — but 50% still make unplanned choices. That split-second decision-making window? It’s where in-store media wins.

Static Endcaps Are Dead:

Real-time, data-driven digital displays — like In-Store Connect by Quad (ISCQ) — are transforming passive shelves into dynamic brand-building engines. And they’re delivering measurable lift.

The Missed Opportunity Most Brands Haven’t Clocked

While the industry’s loudest headlines trumpet online RMNs, the most potent media moment happens just before a product hits the basket — not in a browser tab, but in an aisle.

That’s the frontier.

This Isn’t About “More Ads.”

It’s about precision orchestration at the point of maximum intent — and the brands that move first, win bigger.

Let’s Be Clear:

In-store retail media is no longer a nice-to-have. It’s your most underleveraged conversion engine.

Uncover how in-store RMNs can double your engagement and sharpen your ROI.