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2025 Retail Media SMB Spend Report

Clarity on how brands spend across RMNs

Let’s be real—most benchmark reports are obsessed with big enterprise giants.

But what about the everyday heroes hustling on retailers and marketplaces?

That’s where this report steps in: the first-ever retail media deep dive made just for mid-market, SMB, and emerging brands.

It’s your blueprint for outsmarting the competition—fresh insights to help you rethink, rework, and really make that retail media spend pop.  

Ready to crack the code on retail media budgets?

Dive into our inaugural benchmark report, where we spill the secrets on how mid-market, SMB, and up-and-coming brands are playing (and winning) the retail media game—plus, see how their moves stack up against the enterprise heavyweights.

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Birddog is a full-service retail media agency focused on helping emerging and SMB brands succeed on Amazon and retailer marketplaces.

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