How to Track & Optimize Your Brand in AI Search (Google SGE, ChatGPT, Perplexity)
Ariel Shulman
CPO @Bright Data
AI is transforming how people search, and how they discover your brand. In this webinar, Ariel Schulman, CPO at Bright Data, shares a practical framework for tracking and optimizing your brand’s visibility in AI-generated search results.
In this webinar hosted by Search Engine Journal you will learn how to extract AI answers from platforms like Google SGE, ChatGPT, and Perplexity, identify which sources are being cited, and adapt your content strategy for the age of generative AI. Whether you’re a marketer, SEO professional, or tool developer, this session will help you stay ahead in the evolving search landscape.
Key topics:
How AI is changing search behavior
How to extract and analyze AI-generated answers
How to monitor your brand’s presence in AI tools
How to optimize content for AI visibility and citations
Bright Data Ltd. (Headquarters), 4 Hamahshev St., Netanya 4250714, Israel (POB 8025)
Bright Data, Inc., 500 7th Ave, 9th Floor Office 9A1234, New York, NY 10018, United States.