The Checkout Performance Gap
For modern retailers, the challenge is no longer generating demand, it’s capturing it.
A 95% approval rate suggests checkout is performing. In reality, it only reflects the transactions that made it to completion. The majority of customer intent is lost earlier, through friction that traditional reporting fails to surface.
This is the Checkout Performance Gap: the disconnect between customer intent and the systems designed to convert it.
As commerce becomes more fragmented across physical and digital touchpoints, small inefficiencies at checkout are compounding into measurable revenue loss, from slow transaction speeds and limited payment choice to rising expectations around security and trust.
In partnership with Ingenico, this report examines where that gap is widening, what’s driving it in 2026, and how leading retailers are rethinking checkout as a strategic lever for conversion, throughput, and long-term loyalty.
Access the Full Report
Where Checkout Still Breaks And How Retailers Are Fixing It
The white paper outlines the problem. The next step is understanding what to do about it.
Join RETHINK Retail and Ingenico for a live session focused on the operational decisions retailers are making right now to close the Checkout Performance Gap.
We’ll explore:
- Where checkout friction is still impacting conversion and throughput
- How retailers are addressing latency, payment choice, and trust at scale
- What “high-performing” checkout infrastructure looks like in practice
