Loan marketing is a race: The lender that gets there first with the best offer has the best chance of winning the borrower. That’s why trigger marketing programs have grown so quickly in popularity. Trigger marketing programs are the epitome of getting the right message to the right person at the right time. Once that in-the- market signal is detected, marketers must quickly trigger pre-determined campaigns that are automated and ready to go.
Watch this webinar to hear from an expert panel that will share marketing practices to help you reach your customers and prospects more quickly with your best offer – and win their origination or refinance business.