The relationship between mortgage rates and products will always be an inverse one. Whether it’s a purchase or refinance, as the rates go down, consumers strive to seize the opportunity to better establish their home equity. The market today is leaving consumers with fewer options and the lack of options, combined with increasing prices, seems to be driving more people to stay in their homes and refinance rather then put their homes on the market.

In this market report you will learn more about the current market conditions and how Deluxe can help you target the people that align with your lending products at the right time. By using this tri-bureau prescreen solution, you get access to hundreds of attributes that can help you target for your acquisition or retention campaigns.