When you have the need for speed, trigger marketing programs are the epitome of getting the right message to the right person at the right time. These always-on programs monitor massive multi-sourced databases to identify signals that a consumer may need a loan. Once that in-the-market signal is detected, marketers must quickly initiate campaigns that are automated and ready to go. For years, Deluxe® has analyzed results from trigger marketing programs to determine a set of best practices for winning the race for borrowers and closing more loans.