In this comprehensive guide, you’ll find:

• Introduction to the AWS for RISE with SAP partner marketing campaign.
• Overview of the campaign objective and strategy including identification of the target audience, which includes organizations using SAP to support their business operations.
• Pain points of the target audience.
• Integrated campaign approach, which includes outbound emails, landing pages, call campaigns, social media activity, and joint prospecting events.
• Core campaign value pillars, which are accelerating the move to cloud ERP and simplifying the path to RISE with SAP.
• Partner ready campaign elements, including demand generation emails, landing pages, solution briefs, social media kits, and case studies.
• Campaign flow that shows how the various assets work together to create an integrated campaign.
• Sample timeline for executing the campaign.
• Information on where to get help and support.

This guide aims to create awareness of AWS and AWS Partner solutions and compel organizations to consider RISE with SAP and the cloud as a solution for driving innovation and minimizing disruptions.

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SoftwareOne is a leading global provider of end-to-end software and cloud technology solutions. We help IT leaders with their software and cloud purchases, then provide implementation and support, which is the basis of our real-world commercial advisory. As a technology services provider, we apply these insights when modernizing applications and workloads in cloud-first SaaS environments. Headquartered in Switzerland, our team works in 90 countries to support customers in more than 150 markets.