In today’s fast-paced digital world, businesses must constantly innovate to stay ahead of the curve and maintain strong connections with their customers. Ayala Malls, one of the largest shopping mall chains in the Philippines, found themselves facing this very challenge as they struggled to create a loyalty program that would engage their customers and foster brand loyalty. That’s when they turned to White Cloak Technologies, a leading software development firm renowned for creating custom web and mobile apps that deliver powerful results for enterprise clients. Together, they developed Zing, a cutting-edge app that has since revolutionized customer loyalty at Ayala Malls.

AT A GLANCE

GOALS

• DeveIop a customized user friendly loyalty program solution for Ayala Malls


• Improve customer experience through a seamless and hassle-free points program

BENEFITS

• Increased Customer Loyalty: Zing’s user-friendly approach reduced friction by removing the need for physical cards and app verification making it more accessible to a wider customer base


• Improved user engagement through automatic point accumulation for all qualified transactions making the process effortless for the customer