In volatile times, the reflex response is to cut costs and do more with less. But cut too much — or the wrong things — and your customer experience (CX) suffers. But customers are rethinking their budgets, too. And they’re growing choosier about where to spend. Disappointing them with lacklustre CX is a mistake you can’t afford.

It’s time to focus on getting more return on your customer experience investments.

In this checklist, you’ll get four proven strategies to:

• Boost efficiency
• Keep customers coming back
• Protect your bottom line