The very definition of shopper loyalty has changed, and many different criteria have emerged that could make or break your relationship with your customers.

So where do brands and retailers start? What are the biggest priorities when you’re looking to earn customer trust worldwide and stay ahead of the pack?

Here are the top four powerful action items for brands + retailers to transform global shopper experience in 2024 and beyond.

Area 1: Personalization

72% of shoppers say they expect the businesses they buy from to recognize them as individuals and know their interests.

Area 2: Security and privacy

80% of shoppers will abandon a brand if their personally identifiable information is compromised in a security breach.

Area 3: Employee experience

82% of shoppers said how brands treat employees is the number one factor that impacts their purchase decisions the most.

Area 4: Customer service

88% of shoppers are more likely to purchase again and forgive brands for their missteps after receiving good customer service. 47% of customers feel less valued when they face difficulty reaching or talking to unsupportive customer service agents.

In this guide, we tell you everything you need to do to drive global shopper trust, loyalty and satisfaction – and to become a global shopper favorite.

Get action items in each of these focus areas. Download the future-proof guide