Repurposing UGC goes beyond simply resharing a post and calling it your own. It requires strategy and attention to detail. Before you start repurposing content, it’s essential to follow the UGC best practices to help brands stay organized, maximize reach, and avoid potential issues with content rights.

Follow these five best practices to maximize impact and comply with repurposed UGC and influencer content.

• Confirm Ownership of Your Brand’s UGC: Ensure you have clear permission to use the content, avoiding legal issues and ensuring compliance.
• Promote Your Top-Performing UGC and Influencer Content: Focus on sharing high-performing content to maximize engagement and reach.
• Optimize Your Repurposed UGC for Every Platform: Tailor your UGC for each platform’s format and audience to maximize engagement and effectiveness.
• Level Up Your User-Generated Content Management: To effectively integrate UGC into your sales funnel, organize and track it. Relying merely on @mentions and #hashtags is inefficient, and you need creator approval to use their content in campaigns.
• Scale Campaigns for Long-Term Loyalty and Ongoing Results: UGC campaigns drive future customer content, so scale your influencer marketing efforts rather than treating them as one-off initiatives for sustained results.

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