In fact, 80% of customers now view customer experience as being of equal importance to the products the company sells.1 With the importance of customer retention, it’s also worth noting that 91% of customers are likely to make repeat purchases with a company that provides positive experiences. When it comes to ROI and profitability, customer-centric companies are 60% more profitable than companies that don’t focus on that all-important customer experience.

These numbers clearly show that customer-centric approaches work, but how can you transform your business to put customers at the center of everything? How can you make your employees more productive and your customers happier?