Customer needs and preferences are changing quicker than ever and the bar for excellent customer experience is increasing.  61% of customers switched brands in the past year because of a single bad experience. Creating a customer experience that resonates takes continual refinement and a strategy backed by meaningful data, often in the form of targeted surveys. Use this guide to evaluate and enhance your customer experience and get the data you need to answer critical customer questions and challenges. You’ll be able to make quick business decisions that contribute to positive revenue impacts, increased market share and higher customer retention.