Retailers have long relied on the same promotions without truly understanding their impact. AI-powered analytics change that, helping you optimize every offer for better margins and stronger results.

This playbook brings together two essential resources:

Guide: Retail Promotions Performance Analytics: The Cure for Last Year-itis. Learn how modern analytics can:

• Identify risks like cannibalization, stockpiling and margin erosion
• Unlock the “halo effect” for stronger assortment-wide gains
• Improve vendor fund negotiations with data-driven insights

Industry Report: IDC MarketScape: Worldwide Retail Promotions Management 2024–2025. Check out the promotions landscape including:

• Emerging trends related to retail promotions
• Impact of offers on consumer buying habits
• Market leaders who are revolutionizing AI-powered promotions for retailers

Get the AI Playbook now to eliminate the guesswork out of your offers and drive more sales, traffic and market share with AI-powered promotions.