The Definitive Guide to Ad Operations


Ad operations is the process of planning, executing, and analysing digital advertising campaigns. The Ad Ops teams ensure that ads are served to the right people at the right time, place, and format. They also manage ad campaigns from start to finish, including planning, trafficking, QA, reporting, and optimisation.

Ad Ops is a critical function for any company that relies on digital advertising to reach its customers. With it, companies can manage their ad campaigns effectively and likely see a decrease in ad revenue.

Why is Ad Ops needed?

Ad operations is a crucial part of programmatic advertising. With it, businesses can effectively manage their advertising campaigns and make the most of their ad spend. Ad Ops is responsible for campaign management, ad trafficking, creative optimisation, and report generation. In other words, Ad Ops is the behind-the-scenes work that makes programmatic advertising possible.

While programmatic advertising has revolutionised how it is bought and sold, it has created new challenges for advertisers. Ad operations is needed to ensure that campaigns are set up correctly, that they are optimised for performance, and that they are being monitored for results.

Ad Ops is a complex and ever-changing field, but we’ve got you covered with this comprehensive guide. This guide will cover everything you need to know about ad operations, from the basics of ad serving to the more advanced concepts of programmatic advertising. We’ll also provide a few helpful insights along the way. So whether you’re just getting started in Ad Ops or looking to brush up on your skills, this guide is for you.

This guide will cover the following:

  • A detailed explanation of Ads Operations and why it is required
  • The rise of programmatic advertising and how it can benefit your organisation
  • All the tools you need to create a typical ad tech stack
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