Marketer’s guide
The truth about the evolution of in-store retail media in 2025
4 key takeaways for CPG marketers and retailers seeking increased consumer engagement and higher ROI.
In-store digital networks: Turning intent into action
Retail media networks (RMNs) are booming, but in-store media is reshaping the way CPG brands engage consumers where it counts most: at the shelf. This concise, insight-packed guide from Quad reveals why in-store digital RMNs are becoming the smarter, more flexible choice for brands and retailers looking to drive ROI.
Here’s what’s fueling the shift:
Mid-market grocers embracing in-store innovation
Faster, data-backed campaign testing and optimization
Built-in brand safety in a controlled environment
Gen Z’s surprising openness to in-store digital touchpoints
Download now to learn what’s working, what’s changing and where your brand can win.