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Marketer’s guide
The truth about the evolution of in-store retail media in 2025

The truth about the evolution of in-store retail media in 2025

4 key takeaways for CPG marketers and retailers seeking increased consumer engagement and higher ROI. 

 In-store digital networks: Turning intent into action  

Retail media networks (RMNs) are booming, but in-store media is reshaping the way CPG brands engage consumers where it counts most: at the shelf. This concise, insight-packed guide from Quad reveals why in-store digital RMNs are becoming the smarter, more flexible choice for brands and retailers looking to drive ROI. 

Here’s what’s fueling the shift: 

  • Mid-market grocers embracing in-store innovation 
  • Faster, data-backed campaign testing and optimization 
  • Built-in brand safety in a controlled environment 
  • Gen Z’s surprising openness to in-store digital touchpoints 

Download now to learn what’s working, what’s changing and where your brand can win. 

Download Guide

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