Like most Marketing Leaders, you know how hard it can be to get sales-ready leads. We are currently helping similar companies like yours by delivering TOFU, MOFU and BOFU.
Our Client’s steady growth slowed down in 2022. Lead Generation campaigns were not performing. The sales team had to work harder than ever to generate new leads.
We kicked off a 2-month pilot project with two main objectives:
We spent the first week of the project getting a deep understanding of the challenges by interviewing their team members to understand the value propositions and customer needs. We used the findings to personalize the way we targeted each lead.
We suggested a blend of content syndication & future nurtured telemarketing. We used the collected data, and a lead scoring model, to identify their purchase intent. Leads were then put in the right nurture funnel to be warmed up and prepared for sales. Only the sales-ready leads were sent to the client’s sales team.
We acquired 13x more B2B leads than before in just 2 months. A significant part of these leads was sales-ready from the get-go. The nurture emails were also well-received. They were opened 44% of the time and clicked through at an 8.2% rate – 3X and 4X improvements compared to the client’s previous results.
Hence, if you are looking for reliability, a company you can count on, and a company that can possibly be your trusted partner all year long, with the most competitive CPL, your search ends today!!