AI and the Future of Performance-Driven Commerce
AI is reshaping eCommerce at every layer, from how shoppers discover products to how sites deliver personalized experiences in milliseconds. But as this expert roundtable reveals, performance fundamentals still determine who wins. Speed, reliability, and trust matter more than ever, and AI magnifies both strengths and weaknesses in your digital core.
In this deep-dive report, industry leaders from Yottaa, Fastly, HUMAN Security, and Ecom Ideas break down what it truly takes to build an AI-ready storefront.
Explore how brands are adapting to generative discovery, securing new forms of automation, and optimizing every request that touches the shopper journey.
Access the Full Report
Key Takeaways
Performance is the foundation of effective AI.
AI amplifies both speed and latency. Features like generative search, edge personalization, and predictive automation only drive revenue when the underlying site is fast, stable, and machine-readable.
Security must operate at AI speed.
AI-driven threats — bot impersonation, scraping, API abuse — require real-time identity verification and edge-based protection to maintain trust without slowing the customer experience.
GEO and AEO are reshaping discoverability.
Shoppers increasingly rely on AI assistants instead of search engines. Brands must optimize structured data, server-rendered content, and crawl accessibility to ensure AI systems can find, interpret, and surface their products.
Winning in AI commerce requires ecosystem collaboration.
No single vendor can manage AI-era scale alone. Performance, security, CDN, and infrastructure partners must work together to support fast, resilient, and cost-efficient AI workloads at the edge.