Navigating peak demand events in retail can be challenging due to unpredictable consumer behavior and fluctuating demand patterns. Understanding these complexities is crucial for retailers looking to optimize inventory, enhance customer satisfaction, and stay ahead of competition during high-traffic periods like holidays, sales, or special promotions. This insight into consumer behavior helps brands better prepare and adapt to the ever-changing retail landscape.

Based on expert market analysis and original research involving over 1,000 UK consumers, this report from Scurri examines how brands can boost sales and strengthen customer loyalty during peak demand events.

Key findings:

• Economic pressures have led 51% of consumers, and 68% of Millennials, to engage more in promotional shopping.
• UK consumers interact with brands 10-11 times before making a purchase, with Gen Z engaging up to 19 times for food and 18 times for electronics.
• 40% of respondents delay purchases throughout the year to take advantage of promotional periods.

You can control the Customer delivery experience (CdX), enhance customer service, and create a seamless experience with AI and Automation.

To build a brand that differentiates you from competitors during peak demand events, download a copy of this complimentary report today!