WHAT’S INSIDE

Learn to excel at the e-commerce game.

In this report, we explore the reasons that lead shoppers to abandon their carts. We understand how retailers can encourage brand loyalty in the digital realm and how the human touch matters in enhancing the online shopping experience. 

The report contains critical insights on meeting the expectations of the modern consumer, enhancing their shopper experience, and in turn, boosting customer lifetime value.

The analysis is based on a survey of US online shoppers conducted by Coresight Research.

The report is produced by Coresight Research in partnership with Humankind and made available by RetailWire.

Data in this research report include:

• Estimated growth trajectory of US online retail sales through 2027
• Online cart abandonment rate in US e-commerce and estimated revenue loss as a result in 2024
• Proprietary survey data—what US consumers think about human experts vs. AI (artificial intelligence) chatbots and their preferences around online shopping assistance

Other relevant research:

• Visit the Coresight Research Retail Technology Hub to explore reports, data, and competitive landscapes on technology.
• See all Coresight Research coverage of e-commerce and emerging technology
• More Innovator Research from Coresight Research

You can access the report by completing the form on this page.