Reitmans Builds Brand Loyalty as Fashion Purchases Shift Online
Reitmans is a leading women’s specialty apparel retailer with retail outlets throughout Canada. The company operates 415 stores consisting of 245 Reitmans stores, 92 Penningtons plus-size clothing stores, and 78 urban fashion stores under the brand RW&CO.
View this customer story to see how Reitmans uses Informatica Cloud Data Integration to:
Adopted a cloud-based data integration platform that makes it easy to connect data no matter where it resides
Used automated batch integration to keep inventory, product information, and supplier purchase orders updated
Improved the shopping experience from purchase through delivery, helping to increase online sales
Enabled real-time integration between the order fulfillment system and the customer order tracking system
Supported a gradual migration to the cloud while lightening the workload for IT and keeping it focused on innovation
Set the stage for convenient new omnichannel models, including buy online pickup in store (BOPIS)