Reitmans Builds Brand Loyalty as Fashion Purchases Shift Online

Reitmans is a leading women’s specialty apparel retailer with retail outlets throughout Canada. The company operates 415 stores consisting of 245 Reitmans stores, 92 Penningtons plus-size clothing stores, and 78 urban fashion stores under the brand RW&CO.

View this customer story to see how Reitmans uses Informatica Cloud Data Integration to:

  • Adopted a cloud-based data integration platform that makes it easy to connect data no matter where it resides
  • Used automated batch integration to keep inventory, product information, and supplier purchase orders updated
  • Improved the shopping experience from purchase through delivery, helping to increase online sales
  • Enabled real-time integration between the order fulfillment system and the customer order tracking system
  • Supported a gradual migration to the cloud while lightening the workload for IT and keeping it focused on innovation
  • Set the stage for convenient new omnichannel models, including buy online pickup in store (BOPIS)


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