The 2025 Retail Playbook: Strategies for a Transforming Market
The retail industry is at a crossroads, with technology, sustainability, and personalization redefining how businesses operate and thrive. The 2025 Retail Playbook — created in collaboration with Optimum Retailing, Cognizant, Fortinet, and Rockiteum — offers the ultimate guide to navigating this transformation.
Download The Full FREE Report
Your Roadmap to Retail Success in 2025
What does it take to lead in a rapidly changing retail landscape? This report explores the trends, technologies, and strategies reshaping the industry. Gain actionable insights to stay ahead of the curve, enhance customer experiences, and drive profitability.
Key Takeaways
Emerging Trends Driving Transformation
Explore how the rise of the metaverse, AI-driven micro-fulfillment centers, and sustainability as a business imperative are reshaping the retail experience.
Crafting Immersive Shopping Experiences
Learn how augmented reality, virtual reality, and experiential retail are captivating consumers and creating deeper connections between brands and shoppers.
Leveraging Automation and AI
Understand how cutting-edge tools like AI-powered inventory management and autonomous retail solutions are revolutionizing operations.
Sustainability as a Mandate
Discover why transparency and ethical practices are non-negotiable, with over 2,400 global ESG laws pushing for sustainable change.
Meet The Experts
Sam Vise
CEO, Optimum Retailing
With over 30 years of experience working with top global retail brands, agencies, and tech companies, Sam Vise is a recognized expert in leveraging insights, corporate analysis, and consumer behavior to drive smarter retail strategies. As Board Member and President of Unefi, the parent company of Optimum Retailing, Sam oversees the AI-powered platform transforming in-store planning and execution. Previously, he led strategies for global retail initiatives, marketing services, and data solutions.
Sushant Warikoo
SVP & Business Unit Head, Retail, Cognizant
Sushant Warikoo spearheads Cognizant’s retail strategies, focusing on AI, sustainability, and personalized consumer engagement. He provides thought leadership on leveraging retail media networks, circular economy principles, and predictive analytics to create future-ready retail ecosystems.
Satej Sirur
CEO, Rocketium
Satej Sirur is a leader in creative automation and AI-driven marketing solutions. His expertise lies in leveraging data to streamline content creation and personalization at scale, enabling retailers to deliver impactful, customer-centric marketing campaigns.
Matthew Swanson
Consulting Systems Engineer, Fortinet
Matthew Swanson specializes in cybersecurity solutions tailored for retail environments, focusing on AI-powered threat detection, data encryption, and privacy practices. His work ensures that automated retail technologies are secure and trustworthy, building consumer confidence while safeguarding operations.