Get the Latest Scurri Insights: How UK Retailers Are Navigating a Challenging Market

Over the past 12 months, UK retailers have faced rapid shifts in consumer behavior, rising costs, and technological disruption. Our latest research, based on responses over 120 online and omnichannel retailers, highlights the major challenges — and how the sector is adapting.

What you’ll learn in this report:

✅ Changing Buying Behavios

A fragmented market demands a deeper understanding of what drives conversion across different products, channels, and customer types.

✅ Rising Customer Acquisition Costs

With higher CAC and lower loyalty, retailers must rethink engagement strategies for better ROI.

✅ Operational Efficiency Pressures

Retailers are under pressure to cut costs by reviewing internal processes and ensuring every investment delivers measurable performance.

✅ New Channel Opportunities

Growth is slowing on traditional channels; retailers must experiment with emerging platforms and social commerce.

✅ Logistics and Delivery Standards

Platforms like TikTok Shop are setting new delivery expectations — making delivery management software essential for scalability and customer satisfaction.

✅ Revenue Diversification

Leading retailers are investing in new revenue streams to fuel future growth.

✅ Labour and Workforce Innovation

Labour shortages and rising costs are pushing retailers to rethink workforce strategies, with automation playing a bigger role.

✅ Sustainability Expectations

Consumers expect brands to balance cost management with visible sustainability efforts — and are willing to support businesses that communicate this clearly.

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