The Quiet Takeover of Private Label

Private label is no longer just a cost-saving alternative—it’s emerging as the future of retail. In this exclusive report by First Insight, discover how economic pressures, changing consumer trust, and the rise of dupe culture are reshaping brand loyalty and driving massive growth in store-brand sales. Based on insights from over 1,200 U.S. shoppers, this report reveals how retailers can use private label strategies to boost margins, deepen customer loyalty, and gain long-term market advantage.

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Private Labels are Winning Over Shoppers.

Today’s consumers aren’t just open to private label—they’re embracing it. According to our research, the line between store brands and national brands has become so subtle that most shoppers can’t tell the difference.

Key Takeaways

The In-Store Checkout Imperative

72% of consumers were unable to correctly identify a private label product when shown side-by-side images of store brands and national brands.

AI-Powered Self-Service Innovations

47% have tried private label products specifically because they were dupes of name-brand items.

Balancing Loss Prevention and Customer Experience

84% of shoppers now trust the quality of store-brand products more or the same as national brands.

Recharging Your Self-Checkout Strategy

45% of consumers say they’ve permanently switched from a national brand to private label when the product met or exceeded expectations.

Unlock What’s Next: A Major Opportunity for Retail Innovators.

Get the full story on how consumer behavior is reshaping the role of private label—and how retailers can use it to drive loyalty, margins, and market share.

About the Sponsor: First Insight

First Insight has led the voice-of-customer predictive analytics in the retail industry for well over a decade. Hundreds of enterprises use our platform to decide on product and service offerings, new product pricing, branding, and marketing.