A First Insight Exclusive

Private label isn’t the backup plan anymore—it’s the blueprint.

Ready to uncover how smart retailers are flipping the script on brand loyalty, price perception, and product innovation?

This new report by First Insight, with input from over 1,200 U.S. shoppers, is the data-backed playbook for turning store brands into secret weapons.

Why This Report Matters

Trust is shifting. Budgets are tightening. Dupes are winning.

Retailers who get ahead of this trend will define the next decade of commerce.

What You’ll Discover

Real shopper insight. Zero guesswork.

The In-Store Checkout Imperative

72% of shoppers can’t tell the difference between private label and national brands.

The Trust Shift

84% now trust store brands as much—or more—than name brands.

The Dupe Effect

47% buy private label because it mimics a name-brand product they love.

The Loyalty Flip

45% have fully switched to private label after one good experience.

Unlock What’s Next

This isn’t about saving a few dollars—it’s about owning the shelf, the basket, and the future.

Private label is the battleground. This report is your map.

Get the Report

No fluff. Just game-changing insight.