The State of Visual Content Marketing – 2025 Edition
Ready to become the creative alpha in today’s marketing jungle? It’s brutal out there. You’re fighting for milliseconds of customers’ attention while your marketing and creative teams battle scattered assets, endless revisions, and impossible deadlines. See how AI is transforming how brands are doing visual content marketing, and learn proven strategies to eliminate bottlenecks, unlock ROI, and scale output without ballooning costs.
- What’s inside:
- Fast-moving trends in content marketing
- Smart ways to use AI in your creative process
- An action plan built for enterprise teams
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53% of marketing and creative professionals report that AI has helped them accelerate creative workflow
Creative teams aren’t just dabbling in AI—they’re counting on it to move faster, stay consistent, and make smarter decisions. AI isn’t replacing creativity—it’s unlocking its full potential.
Key Takeaways
The volume of content needed has skyrocketed
Marketers are expected to produce significantly more visual content than in previous years, driven by omnichannel demands and personalization at scale.
AI is revolutionizing content production workflows
Enterprise teams are rapidly adopting AI tools to automate and scale content creation, leading to faster output without sacrificing quality.
Performance-based creative is gaining traction
Collaboration between marketing and creative teams is critical
Future-ready organizations are integrating workflows and metrics to align on outcomes, with creative teams becoming more data-driven.
About the Sponsor: Rocketium
Rocketium is a visual content marketing platform that helps teams scale content efficiently and cost-effectively. With Rocketium Creative for automated content scaling and Rocketium Performance for Al-driven campaign optimization, brands, marketplaces and agencies create high-impact campaigns at lower costs. Trusted by global leaders like Amazon, Walmart, General Mills, Colgate-Palmolive, Publicis Groupe, and Omnicom Group, Rocketium transforms visual content marketing with speed, intelligence, and scale.
