The ecommerce landscape is rapidly evolving, with businesses that adapt to trends and shifting consumer behaviors set to succeed. Today’s consumers demand personalized, seamless shopping experiences, making innovation and advanced technologies like AI, mobile-first design, and tailored journeys essential for growth.

Key Takeaways from the Report

Priorities for 2025: Personalized Journeys and Mobile-First

Improving mobile shopping experiences and personalizing customer journeys are top priorities for businesses in 2025.

Navigating Competition, AI, and Rising Acquisition Costs

Ecommerce leaders are focusing on competition, AI advancements, and increasing customer acquisition costs as key challenges in their pursuit of growth in 2025.

Mobile Optimization Leads the Way

With 35% of Cyber Week 2024 sales from mobile, mobile commerce is set to grow in 2025. Businesses must prioritize fast, seamless, and efficient mobile shopping experiences.

Optimizing Product Feeds with Data and A/B Testing

Accurate product data is key for 2025. Intelligent Reach optimizes data across channels, while A/B testing helps refine strategies to improve engagement and conversions.

Priorities for 2025: Personalized Journeys and Mobile-First

Improving mobile shopping experiences and personalizing customer journeys are top priorities for businesses in 2025.

Connecting with Omnichannel Commerce for CX in 2025

Omnichannel commerce is key to meeting 2025 customer expectations, providing consistent, personalized experiences and ensuring seamless integration across all touchpoints.

Strategy to reduce cart abandonment

Optimizing product feeds across platforms boosts visibility and relevance. Integrate product feed optimization across mobile, social, and marketplace platforms to simplify checkout, offer multiple payment options (including BNPL), and use remarketing tactics

Methodology

This report draws insights from 525 ecommerce professionals and performance metrics from BFCM/Cyber Week 2024, outlining key strategies for ecommerce success in 2025.

Download the full report to uncover the data shaping ecommerce success.