Customer preference for digital is only increasing, with emails, SMS and in-app messaging becoming more popular communication channels. The desire for options is so strong that 61% of consumers in recent research indicated that messages received on the wrong channel leads to frustration with a company.
To better understand customers’ preference for omnichannel experiences, Smart Communications surveyed business leaders and consumers from around the globe. The findings are compiled in a new report and include:
Download the report to learn more!