Customer preference for digital is only increasing, with emails, SMS and in-app messaging becoming more popular communication channels. The desire for options is so strong that 61% of consumers in recent research indicated that messages received on the wrong channel leads to frustration with a company.  

To better understand customers’ preference for omnichannel experiences, Smart Communications surveyed business leaders and consumers from around the globe. The findings are compiled in a new report and include:  

  • Consumers’ increasing expectations are outpacing business’ ability to meet them 
  • Omnichannel experiences aren’t just a nice to have, they are a must  
  • Consumers are clear on the importance of trust – and what matters most to them 
  • While consumers overwhelmingly prefer digital, business’ cloud adoption lags 

Download the report to learn more!