In the health insurance industry, investing in solutions that help to provide exceptional member experiences is a key indicator that member satisfaction is a priority.
Do you know which steps your company is taking to enhance the member experience? Are cloud solutions being used to create two-way, interactive conversations while also doing away with a manual, siloed approach to member engagement? If not, this should be top of mind going forward.
When you consider that the latest research from Forrester highlights the growing need for health insurance members to feel seen and known by their insurance companies, the business case for change is glaring. In fact, 51% of members reported their dissatisfaction with a phone interaction. That’s why it’s more important than ever for health insurers to embrace multichannel communications for every member touchpoint.
To learn more about this topic and how insurers can meet the mark, download a copy of the paper here.
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