Turn Anonymous Clicks into Qualified Opportunities

Join this live session to learn how high growth B2B teams are lifting MQL to SQL conversion by 25% - 40% and driving 3X–5X more sales ready opportunities from the same media spend.

Key details:

Date & time: Thursday, May 21st, 12 noon ET
Format: Live webinar + Q&A (45 minutes)
Who should attend: B2B marketing, demand gen, and sales leaders

WEBINAR

First Name *

Last Name *

Business Email *

Company *

Country *

Phone Number *

Industry *

By checking this box, you submit your information to Supply Chain Now & SAP, who will use it to communicate with you regarding this event and their other services. *

Why attend

Squeeze more pipeline from current spend: See how to increase campaign‑attributed pipeline by 30% – 50% without adding new channels or budget, by fixing the gaps between media, SDRs, and sales

Cut lead waste by half: Learn a simple scoring and routing framework that can reduce low‑intent leads passed to sales by up to 50%, while improving meeting‑set rates

Shorten sales cycles by 20% – 30%: Use real engagement signals to prioritize accounts and move them faster from first touch to opportunity

Prove revenue impact to leadership: Get a board‑ready dashboard structure to connect campaigns to opportunities, pipeline, and closed‑won revenue.

Agenda (45 minutes):

0 – 5 min: Welcome and the state of B2B pipeline generation in 2026

5 – 20 min: The 3 biggest leaks in the funnel (and how to fix them)

20 – 35 min: Live walkthrough: Building a campaign that generates 3X – 5X more SQLs

35 – 45 min: Live Q&A: Ask us about your GTM, data, or campaign challenges

Who this is for:

Heads of marketing / demand generation

SDR and sales leaders focused on pipeline targets

RevOps / Marketing Ops looking to connect the tech stack and data

Ready to turn campaigns into predictable pipeline?

Reserve your spot now and get the session recording plus a practical checklist you can share with your marketing and sales teams.

Speaker

Jeff Bonnell

Sr. Director | Global COE, SAP Digital Supply Chain | Service and Asset Management, SAP

Jeff Bonnell is Senior Director, Global Domain Advisory at SAP. Jeff has extensive experience in service and asset management advising organizations how to optimize their field service and maintenance operations. Jeff has worked with companies in more than 20 counties covering industrial manufacturers, energy & utilities, medical technology, public sector, and Hi-tech manufacturers.

Days

Hours

Minutes

Seconds