Identity Is the New CX: Unifying Digital and In-Store Experiences
Retail is changing fast, but one thing hasn’t: customers expect seamless, personalized experiences, no matter where they interact with your brand.
The secret to delivering that?
Identity.
Join us for a dynamic panel discussion where top retail leaders unpack how unified identity strategies are reshaping the customer journey across apps, websites, and store aisles.
Speakers:
Dominick Miserandino, CEO of Retail Tech Media Nexus
Brian Cardona, President, AtData
Mollie Hartney, Chief Digital Officer at Rack Room Shoes
You’ll discover:
- How retailers are building a 360° view of the customer across platforms
- The evolving role of identity in marketing, service, and store ops
- Practical, proven ways to bridge the digital and physical shopping gap
- What’s next as privacy laws tighten and platform policies shift
This isn’t just another CX conversation.
It’s your playbook for staying relevant, connected, and competitive in the retail landscape of tomorrow.
Ready to see identity in action? Let’s dive in.
ON DEMAND WEBINAR
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Speakers
About Dominick Miserandino
Dominick Miserandino is a veteran executive and media strategist with over two decades of experience leading innovation at the intersection of commerce and content. He currently serves as CEO of Retail Tech Media Nexus, where he helps solution providers connect with retailers. A recognized voice in the industry, Dominick is a frequent speaker at leading conferences including Shoptalk, eTail, and Millennium Alliance, and serves on multiple advisory boards in the retail and technology space. His insights on retail, media, and digital transformation have been featured in top-tier outlets such as CNBC, The Wall Street Journal, NPR, and Adweek.
About Brian Cardona
Brian Cardona is a seasoned marketing and data strategist currently serving at AtData. With a strong creative foundation and leadership acumen, Brian specializes in translating customer insights into actionable program strategies. He leverages his expertise to bridge the gap between raw data and impactful marketing initiatives, driving sustained growth and engagement.
About Mollie Hartney
Mollie Hartney is a results-driven executive with over a decade of experience leading growth across e-commerce, digital, marketing, and merchandising. As Chief Digital Officer at Rack Room Shoes, she blends strategic vision with operational expertise to drive customer acquisition, team performance, and revenue growth. Known for her ability to lead transformation, build high-performing teams, and align marketing with measurable business impact, Mollie thrives in fast-paced, high-growth environments. Her leadership is grounded in customer insight, cross-functional collaboration, and a commitment to delivering wins for the business, employees, and the customer.