The State of Micro-Influencer Marketing in 2025: Benchmarks & Opportunities for B2C Brands

Get exclusive micro-influencer marketing insights with data from 34,896 creator posts and 974 campaigns.

New micro-influencer campaign benchmarks. Including video engagement rates, the most-requested types of influencer content and more.

Insights into the top industries for micro-influencers. See what high-performing brands have in common and how they drive results.

Trends and opportunities for B2C brands. Uncover new ways to squeeze more out of your influencer content in 2025 and beyond.

81% of brands rate content from micro-influencers as meeting or exceeding their expectations.

Short-form videos from micro-influencers see an average 11.4% engagement rate across industries.

The top three industries investing in micro-influencer collaborations are Beauty, CPG and Health & Wellness.

The numbers don’t lie — Small creators consistently drive big results for B2C brands.

From increasing awareness to fueling fresh content for UGC ads, micro-influencers help brands crush multiple marketing goals at the same time.

We’re thrilled to share these exclusive insights with brands and marketers to highlight the ongoing impact of authentic micro-influencer content.

Learn why B2C brands are scaling micro-influencer collaborations this year and how they’re making it happen. 👇

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