Imagine working with an influencer who never gets tired, never misses a post, and always says exactly what your brand needs. That’s what virtual influencers are bringing to the table in 2025. These AI-powered digital personalities are more than just futuristic avatars; they’re becoming key players in how brands connect with audiences online.

What makes them so powerful? For starters, they’re consistent, scalable, and fully customizable. You don’t have to worry about scheduling conflicts or PR slip-ups. And with more people spending time in digital spaces, brands are seeing real results from virtual personalities who blend entertainment, storytelling, and tech-savvy appeal.

According to the Influencer Marketing Hub’s 2024 Benchmark Report, more than 58% of marketers have already used or are considering using virtual influencers in their campaigns. In this article, we’re taking a look at the top 10 virtual influencers making waves in 2025, who they are, what they’re doing differently, and why they matter in today’s fast-changing digital world.

1. Lil Miquela

Lil Miquela continues to set the standard for virtual influencers. With over 3.2 million followers on Instagram, Miquela is now more than digital. She’s a real force in pop culture. She has collaborated with high-profile brands like Calvin Klein, Prada, and Samsung. In 2020, she made it onto TIME’s “25 Most Influential People on the Internet” list. 

Her success highlights how virtual influencers can connect deeply with diverse audiences. Lil Miquela represents a blend of artistry and technology, embodying the role of both a trendsetter and a brand ambassador. Her influence goes beyond social media and into mainstream fashion.

2. Shudu

Shudu, the world’s first digital supermodel, has set a new benchmark for virtual beauty. Created by photographer Cameron-James Wilson, Shudu’s striking features and impeccable digital design have allowed her to secure collaborations with some of the world’s biggest fashion brands, including Fenty Beauty, Balmain, and Ellesse. She has made history by walking in virtual fashion weeks, one of the newest, most lucrative areas of digital fashion. 

Shudu’s rise is a testament to the growing role of AI and digital characters in the high-fashion space. Through her brand work, she’s challenging traditional beauty standards and promoting more inclusive representation in fashion. As a pioneer of digital modeling, Shudu pushed the boundaries of what is possible in the realm of virtual influencers.

3. FN Meka

FN Meka is a groundbreaking figure in the music world. At first, many questioned his synthetic identity.
Still, his AI-generated songs and strong digital persona have drawn a large audience. He has released over 20 tracks with his team and achieved millions of views on platforms like YouTube and Spotify. The rise of synthetic music is growing, with research suggesting that the genre is expanding at an annual rate of 12.3%. FN Meka’s music has bridged the gap between AI and artistry, pushing virtual influencers into the music scene in a big way.

While initially criticized for lacking the human touch that many fans expect from artists, FN Meka has proven that synthetic music can hold its own in the industry. His popularity demonstrates the growing acceptance of AI as a creative force. As he continues to collaborate with real-world music producers and brands, FN Meka is challenging the notion of what it means to be a music artist in the age of digital innovation.

4. Imma

Imma, Japan’s most beloved virtual influencer, has made her mark on global social media, attracting over 500K followers on Instagram. Known for her quirky, fashionable persona, Imma has secured partnerships with global brands like IKEA, Puma, and Shiseido. Her collaborations are particularly valuable to brands looking to connect with Gen Z in Asia, where digital culture is increasingly influential. 

As a virtual persona who has become part of the Asian digital landscape, Imma’s cultural relevance has made her a symbol of Japan’s tech-savvy youth. What sets Imma apart is her ability to maintain a strong connection with her fans. Her posts blend fashion, lifestyle, and humor in a way that resonates with her audience, particularly Gen Z users who are more attuned to digital-native content. 

5. Rozy

Rozy, a South Korean virtual influencer, has achieved remarkable commercial success, earning an estimated $1.5 million from brand endorsements by the end of 2024. She has worked with major brands like Chevrolet and Shinsegae, as well as K-beauty labels. Rozy’s ability to reach diverse markets with her approachable, aspirational persona has made her a favorite among brands looking to connect with digital-first consumers. Her partnerships have become more cost-effective as brands benefit from her round-the-clock availability and the ability to scale content across various channels.

Rozy’s presence in the K-beauty market highlights how virtual influencers can shape beauty trends, particularly within Asia. Through her collaborations, Rozy has demonstrated how AI-generated figures can add value to brand marketing by providing consistency, creativity, and a unique connection with digital audiences. Her ability to avoid common pitfalls of human influencers, such as burnout or controversy, further solidifies her position as a preferred partner for many brands.

6. Kyra

Kyra, India’s first virtual influencer, has garnered significant attention, growing her following by 180% over the past year. Endorsing prominent brands like Amazon India, Boat, and Myntra, Kyra is quickly becoming a key figure in India’s burgeoning digital-native consumer market. With the number of Indian internet users expected to surpass 500 million by 2027, Kyra is poised to become a household name. 

Her growing influence marks the beginning of India’s shift towards digital-first marketing, where virtual influencers are increasingly seen as a bridge between brands and tech-savvy young consumers. As a virtual personality, Kyra is representative of the digital transformation in India, where traditional celebrity-driven marketing is being overtaken by digital-first initiatives.

7. Zlu

Zlu has quickly gained a reputation as the first wellness-focused virtual influencer. Within her first year, she amassed 250K followers and became a significant figure in the wellness and mental health space. Known for her mindfulness videos, Zlu has partnered with companies running corporate wellness programs across 12 countries. 

What makes Zlu particularly unique is her focus on mental health and wellness. In an age where self-care is a top priority for many, especially among younger generations, Zlu’s virtual presence offers an innovative way for brands to engage with their audiences in a meaningful and supportive manner. Her impact on corporate wellness programs further illustrates how virtual influencers can transcend traditional advertising and become trusted figures in health and wellness.

8. Apoki

Apoki, a virtual pop star, has become a sensation in the metaverse. Having performed in three virtual concerts, each attended by over 150K viewers, Apoki is a living example of how virtual influencers are pushing the boundaries of entertainment. Her ability to connect with fans in immersive virtual spaces has shown that digital performances can be both profitable and impactful. Virtual event revenues are expected to soar, with forecasts predicting a market size of $80 billion by 2030.

Apoki’s success highlights the increasing importance of virtual concerts and metaverse experiences in the entertainment industry. As more companies invest in virtual spaces for branding and entertainment, Apoki serves as a trailblazer for artists looking to perform in digital realms. Her growing influence in the virtual concert space proves that digital experiences are no longer an afterthought but a central part of the entertainment ecosystem.

9. Qai Qai

Created as a doll by Serena Williams’ daughter, Qai Qai has evolved into a popular virtual influencer. With 2.5 million TikTok likes and partnerships with major brands like Target and Disney, Qai Qai has developed a wide-reaching appeal across various demographics. Known for her relatable, family-friendly persona, she has successfully built an emotional connection with audiences, from parents to children and digital natives.

Qai Qai’s rise reflects how virtual influencers can foster engagement and create strong emotional bonds with their audiences. By embracing playful, approachable content, Qai Qai has become a go-to influencer for brands targeting a broad, family-oriented audience.

10. Bermuda

Bermuda, a virtual influencer with nearly 300K followers, is known for her bold opinions and active participation in campaigns addressing social issues. Her unapologetic stance has attracted a dedicated following, particularly among younger, socially conscious consumers. What sets Bermuda apart is its ability to engage in meaningful discourse while staying true to its virtual nature. 

As part of campaigns that reflect cultural and social changes, Bermuda is a voice for the values of a new generation. Her ability to influence social conversations demonstrates the power of virtual influencers in creating content that resonates with audiences looking for authenticity and transparency in brand messaging.

FAQs

1. How are virtual influencers changing the way brands handle cultural sensitivity?

Virtual influencers are prompting brands to invest in cultural intelligence teams that guide avatar behavior, language, and representation. These global influencers push brands to build AI models that adjust tone and gestures to fit local cultural norms

2. Can virtual influencers be integrated into CRM systems or marketing automation platforms?

Yes. Advanced avatars in 2025 can plug into CRM tools to deliver hyper-personalized engagement at scale. Some influencers respond to user behavior, like abandoned carts or email opens, acting as both influencers and sales assistants

3. How are virtual influencers contributing to sustainability goals in digital marketing?

By eliminating the need for physical photo shoots, travel, and fast fashion samples, virtual influencers significantly reduce carbon footprints. Many brands now cite them in ESG reports as part of their commitment to low-impact, tech-driven content strategies.

4. What role do virtual influencers play in crisis communication for brands?

Virtual influencers offer a controlled, consistent voice during reputational crises. Brands use virtual influencers to combat misinformation, reinforce values, and lead recovery efforts, especially when human spokespeople are under scrutiny

5. How are brands measuring emotional engagement with virtual influencers?

In 2025, companies are using effective AI to analyze viewer sentiment from emojis, comments, and interaction patterns. Metrics such as ‘synthetic empathy score’ and ‘avatar-driven dwell time’ are emerging KPIs, helping brands enhance avatar personas for stronger emotional connections.

To participate in our interviews, please write to our IntentTech Media Room at sudipto@intentamplify.com