When Go Auto began the search for new owners for their Burlington-based Terrace Ford Lincoln dealership, they weren’t simply looking for buyers—they were looking for the right stewards to carry their legacy forward. It was a tall order: finding partners who could not only maintain the dealership’s success but build on it with heart, vision, and a genuine connection to the community. That match came through Performance Brokerage Services, North America’s top dealership brokerage firm, which successfully facilitated the sale to The Richter Group and The Scherle Group—two families whose roots in the automotive world run deep.

With the sale finalized, the dealership begins a new chapter under the name Lakewest Ford Lincoln. This isn’t just a name change—it’s the coming together of two respected groups. The Richter Group brings over six decades of experience and a legacy of running Eastgate Ford, Hamilton’s longest-standing Ford store. The Scherle Group, with strong ties to Burlington, adds a reputation for leadership and long-standing community relationships. Together, they aim to deliver the same family-driven, customer-first values that helped them earn trust over the years—now backed by state-of-the-art facilities and expanded offerings for Burlington drivers.

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“Rob Armstrong and the team at Performance Brokerage nailed it,” said Jared Priestner, Principal at Go Auto. “There wasn’t a single hiccup. They found us the perfect buyer—fast. I love doing business with Performance. This was a first-class deal from start to finish.”

And it wasn’t just about closing a sale. Performance Brokerage Services took the time to ensure this transition made sense—for everyone. Sellers wanted to see their business land in capable hands; buyers were looking for the right opportunity to grow. By pairing The Richter and Scherle Groups, the brokerage made a match that checked all the boxes: experience, vision, community connection, and long-term potential.

Rob Armstrong, Senior Partner at Performance Brokerage Services Canada, reflected on the fit: “We’ve worked with Lance and The Richter Group for years. They’re the kind of operators who understand the power of relationships. Pairing them with the Scherle family, who’ve lived and breathed Burlington, is a win for the entire community.”

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David Scherle agreed: “From beginning to end, Rob and Steve guided us with transparency and professionalism. Their communication and attention to detail helped make this one of the smoothest transactions we’ve been part of.”

With over 900 dealership sales and a 90% closing rate, Performance Brokerage Services has built a reputation for more than just closing deals—they build partnerships that last. Their Burlington-based Canadian headquarters added local insight to a national reach, helping ensure this transition was both smooth and strategic. And their success-fee-only model—no retainers, no upfront costs—means their goals stay perfectly aligned with the clients they serve.

As Lakewest Ford Lincoln begins its next chapter, it does so with new leadership, strong roots, and a renewed focus on serving the Burlington community for generations to come.

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