New Features Elevate Consumer Engagement and Drive Sales for Dealers and OEMs.

Rollick, the leading provider of marketing technology solutions for the RV, Marine, and Powersports industries, announced today significant enhancements to its RollickNurture product in connection with the considerable adoption it has experienced by OEMs and dealers. The new functionality is designed to maximize consumer engagement and drive sales, providing dealers and OEMs with advanced nurturing functionality.

The popularity of RollickNurture has grown significantly over the past year, with more than 1,000 dealers now incorporating it into their sales development process. According to Rollick’s Future of Buying study, which surveyed over 27,000 recreational shoppers, 52% of these digital shoppers expect personalized emails that address their specific questions, and 65% expect a same-day response. As a result of these findings, RollickNurture has become a crucial tool to help dealers engage promptly and win sales.

“At Rollick, we are committed to delivering a nurture product that maximizes consumer engagement and helps move them along in the process to deliver a sale ultimately,” said Pete Eppele, Chief Product Officer at Rollick. “These enhancements we’re making to RollickNurture are a testament to our dedication to providing dealers and OEMs with the tools they need to succeed in today’s competitive market.”

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Enhanced features of the RollickNurture product include:

Available Today:

• Inventory Inclusion – Nurture emails can now include links to inventory listings on the dealer’s website that match the shopper’s vehicle of interest. The enhancement is designed to generate increased engagement and incremental leads. By showcasing relevant inventory, dealers can keep consumers engaged and interested in their offerings.
• Customized Content – Dealers have more flexibility than ever to customize content within their emails. These personal touches have proven to increase engagement and provide a more tailored lead follow-up experience.
• Refreshed Email Styling and Improved Mobile Layout – Nurture emails have been redesigned based on OEM and dealer feedback. They’ve also been enhanced to more optimal display on mobile devices.

Coming in Q3:

• Owner Nurture Streams – For nurtured leads that convert to a tracked sale, dealers will now have another “set and forget it” way to stay engaged during the ownership stage. This new email stream will contain CTAs to drive service appointments, parts and accessories purchases, and repeat vehicle purchases. All owner-nurture activity will be tracked, allowing OEMs and dealers to see the product’s impact and drive long-term revenue.

Coming in Q4:

• Adaptive Nurture – Nurture emails will adapt to include content that is specific to the customer, their vehicle of interest, and their buying journey. Examples of dynamic content include:
  • Available Promotions – Nurture emails will incorporate currently available promotions supplied by OEMs, financing providers, and even the company itself. Through an initial launch of this functionality via an OEM program, this feature grew click-through rates by 30%, allowing dealers to capture consumer interest with timely and relevant offers.
  • Localized Imagery – Nurture emails will contain imagery that reflects the shopper’s location and vehicles of interest. This feature adds a personal touch to the emails, making them more appealing and relevant to the consumer.
  • Behavior-Based Content – Nurture emails will reflect known data about the prospect (i.e., if they are a prior owner) and the activities completed by shoppers who used RollickEngage on an OEM or dealer’s website. In the latter scenario, the emails can contain Calls to Action (CTAs) that drive users back to a RollickEngage module to complete additional activities, indicating they are further along in the buying process.

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Two other enhancements Rollick is exploring via pilot programs are AI-based concierge calling and third-party data append. With AI-based concierge calling, dealers would have the option to add functionality that leverages professionally trained AI agents to contact prospects immediately after a lead is submitted, thereby scheduling an appointment. Third-party data append involves attaching demographic, psychographic, and personal interest data to a prospect to deliver more personalized and engaging creative content within nurture communications.

Sam Dobson, the General Manager at DTM Powersports, shared: “RollickNurture has had a tremendous impact on our closing rate. The future ability to further personalize our emails and include promotions has the potential to significantly improve an already great product. We are delighted with the product and the results it is already delivering for our dealership.” Rollick is exploring many other enhancements, including the ability to nurture communications sent via text. For more information about Rollick Nurture and all our planned enhancements, visit www.rollick.io.

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Source – PR Newswire