dss+ Acquires Proaction International to Elevate Operational Performance and Leadership Coaching

In a move that signals a bold expansion of its capabilities and reach, dss+ has acquired Proaction International, a Montreal-based leader in operational performance management and leadership coaching. This strategic acquisition brings 132 seasoned experts and a powerful digital asset—the UTrakk platform—into the dss+ ecosystem, strengthening its ability to drive measurable value across manufacturing, industrial, and processing sectors.

For dss+, known globally for its deep expertise in operational excellence and risk management, this acquisition marks a natural evolution—combining its 50-year heritage with Proaction’s sharp focus on human-centered coaching and performance tools that work on the ground, from shop floor to C-suite.

Top IntentTech News: Pocket Storage and Forum Launch Tech-Enabled Urban Storage

“This is more than an acquisition—it’s a strategic alignment,” said Davide Vassallo, CEO of dss+. “Proaction International shares our commitment to transformation through people. Their track record in delivering performance through coaching and digital discipline fits seamlessly with how we help clients embed lasting change.”

Founded in 2004, Proaction has worked with over 150 active clients across a wide range of industries—from aerospace to retail. The addition of their proprietary UTrakk management platform gives dss+ clients a new layer of real-time performance insight. UTrakk enables daily operational control, enhances leadership behaviors, and strengthens execution through structured management rituals.

Top IntentTech News: Acer Unveils Nitro GPUs with AMD & Intel Power

“Joining forces with dss+ means immediate access to a global network of 1,700 consultants across 41 countries,” said Denis Lefebvre, President and CEO of Proaction International. “This scale allows us to bring the best from every sector and apply it to our clients’ most critical operational challenges.”

As part of the integration, UTrakk will complement the existing dss+360 digital suite, offering clients a powerful combination of data-driven insights, operational discipline, and leadership development—all aimed at making organizations safer, more resilient, and more efficient.

With this acquisition, dss+ isn’t just adding scale—it’s adding depth. A broader talent pool, enhanced digital tools, and a shared belief that performance starts with people. Together, dss+ and Proaction International are set to deliver a new level of impact across the global industrial landscape.

Top IntentTech News: WeatherSTEM Advances Beach Safety Tools

To participate in our interviews, please write to our IntentTech Media Room at sudipto@intentamplify.com