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or call: +1 (845) 347-8894
“Marketing is no longer about the stuff that you make, but about the stories you tell.” — Seth Godin, Marketing Thought Leader. This quote rings especially true in 2025, where IT buyers are overwhelmed with technical jargon but hungry for…
Most companies fritter away their marketing spend pursuing leads that would never actually convert. It’s a hard truth, but in 2025, using old demand generation methods is equivalent to throwing darts in the dark and expecting something to stick. The…
What if every deal your business made was instantly verified, recorded, and trustless – no emails, no middlemen, no delays? That’s not a futuristic vision. It’s already happening. In 2025, blockchain has moved far beyond cryptocurrency headlines to become a…
Vodafone has introduced a new digital travel platform built around its Travel eSIM, making it easier and more affordable for travelers to stay connected. This service works on any mobile network and lets users access reliable data while keeping their…
Vodafone Group Plc and CK Hutchison Group Telecom Holdings Limited have officially completed the merger of Vodafone UK and Three UK as of May 31, 2025. The newly formed company will operate under the name VodafoneThree. Vodafone now holds a…
Envision Energy, a global leader in green technology, announced a strategic partnership with SUN Terra, Indonesia’s leading renewable energy company, to advance collaboration on energy storage technologies and solutions in key markets including Southeast Asia, India, and Australia. The partnership aims to accelerate the deployment…
Coconut Software, a leading provider of appointment scheduling and lobby management solutions, announced the positive impact of its partnership with National Bank, one of Canada’s leading financial institutions. By leveraging Coconut Software’s platform, National Bank has achieved a three-fold increase in remote appointment…
From AI-first platforms to cloud-native SaaS newcomers, tech businesses are no longer competing for eyeballs, they’re competing for attention, credibility, and lifetime value. With customers researching, reading peer reviews, and pitting several vendors against each other before making contact, demand…
“AI is not just another tool—it’s the toolbox.” — Sundar Pichai, CEO, Google. This quote captures the revolution occurring in B2B lead generation in the entire IT industry. The conventional demand generation tactics – cold emails, manual scoring, and static…
“In the world of tech, building something great is only half the battle. Getting people to care is the other half.” — Brian Halligan, Co-founder of HubSpot This quote perfectly captures the challenge facing SaaS and tech startups today. While…