AI Based Language Translation – Pros, Cons and More

AI has become a household name today because of the increasing popularity of generative AI programs, such as OpenAI’s conversational chatbot ChatGPT and the stupendous AI image generator called Midjourney. With the advancements in big data, cloud computing and other supporting technologies, Artificial Intelligence has become more accessible and easier to use, further fueling its growth. Many businesses are adopting AI seeking improvements in efficiency and decision-making in order to gain competitive advantage. Content translation and localisation is one such area where businesses and individuals are using AI translation systems to translate text, websites, and other content into multiple languages.

AI dubbing or translation is a type of machine translation that uses artificial intelligence to improve the accuracy and fluency of translations. Artificial Intelligence based systems are trained on large amounts of data, which allows them to learn the nuances of different languages and cultures. This makes them better at translating complex and idiomatic language, as well as slang and jargon. Let us explore how Artificial Intelligence can help businesses translate their content especially if they are looking to localise their digital media.

The Benefits of Language Translation for International Businesses

76% of customers prefer to shop in their own language, while 40% will not buy from a site in another language.

Language translation can benefit businesses in a number of ways, including:

  • Reaching a wider audience: By translating their content into multiple languages, businesses can reach a wider audience of potential customers. 
  • Saving money: It can help businesses to save money on translation costs, which can be significant.
  • Getting faster turnaround times: It can be much faster than human translation, which can help businesses to get their content translated quickly and easily.
  • Providing a better customer experience: By translating their content into the languages of their customers, businesses can provide a better customer experience and build trust and loyalty.
  • Gaining a competitive advantage: Businesses that are able to offer content in multiple languages have a competitive advantage in global markets.

Let us understand what technologies are available in AI that help translate content. 

The Three Main Types Of AI Translation Technologies
  1. Rule-based machine translation (RBMT): RBMT systems use a set of rules to translate text from one language to another. These rules are typically based on the grammar and syntax of the two languages. RBMT systems are relatively fast and efficient, but they can produce inaccurate translations, especially for complex or idiomatic languages.
  1. Statistical machine translation (SMT): SMT systems use statistical methods to translate text from one language to another. These methods are based on the analysis of large amounts of parallel text data, which is text that has been translated into two or more languages. SMT systems can produce more accurate translations than RBMT systems, but they can be slower and more computationally expensive.
  1. Neural machine translation (NMT): NMT systems use neural networks to translate text from one language to another. Neural networks are a type of machine learning algorithm that can learn to represent the relationships between words and phrases in a language. NMT systems are the most recent and advanced type of AI translation technology. They can produce very accurate translations, even for complex or idiomatic languages. MotionPoint uses NMTs to create the most accurate and well-rounded translations possible. We call this the Adaptive Translation technique.
Adaptive Translation™ – a Technology Devised by MotionPoint

Adaptive Translation™ is composed of three technological elements, Artificial Intelligence (AI), Algorithmic Translation, and Translation Memory, plus one optional human-layer of translation review. These smartly engineered components of Adaptive Translation™ work in conjunction to deliver a human-quality translation outcome while minimising actual human translation costs.

MotionPoint’s Adaptive Translation™ model uses a combination of translation memory, algorithmic translation, and artificial intelligence to deliver human-quality translations at a fraction of the cost. The AI translation strategy involves using Neural Machine Translation (NMT) to optimise outcomes. NMT requires large amounts of training data and computational resources, but these requirements are becoming less of a barrier as the technology matures and the availability of data increases. NMT also struggles with rare or unknown words, but this is an area of active research, and there are a number of techniques that can be used to improve the performance of NMT models in these cases.

MotionPoint’s Adaptive Translation™ model leverages the power of NMT to deliver high-quality translations that are affordable and accessible to businesses of all sizes.

Benefits And Limitations of AI Translation

It can be a valuable tool for businesses that need to translate text quickly and efficiently. However, it is important to be aware of the limitations of Artificial Intelligence before using it.

Benefits of AI translation:

Speed: It can translate text much faster than human translators. This can be useful for translating large volumes of text, such as legal documents, technical manuals, or website content.

Cost-effectiveness: It can be more cost-effective than hiring human translators, especially for large translation projects.

Consistency: It can provide more consistent translations than human translators. This is because AI systems follow a set of rules and algorithms, which can help to reduce errors.

Limitations of AI translation:

Quality: It is still not perfect and can sometimes produce inaccurate or unnatural translations. This is especially true for more complex or creative translations.

Cultural differences: AI systems may not always understand the nuances of different cultures, which can lead to translations that are not appropriate or accurate for the target audience.

Limited languages: Not all languages are supported by AI translation systems, and even for those that are, the quality may vary depending on the language pair.

MotionPoint provides a solution to these limitations by combining AI with human intervention. 

Motionpoint – Localization Services For All Your Translation Needs

AI translation is a powerful tool that can be used to improve the speed, cost-effectiveness, and consistency of translation. However, it is important to use Artificial Intelligence in conjunction with human translators to ensure the quality of the translations. MotionPoint offers high-quality AI translation with the help of human experts. The result? Top-notch translations delivered by native translators at a competitive price. 

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