Today, Merkle, a pioneer in data-driven, technology-enabled customer experience management (CXM), announced the release of Merkury, its proprietary identity resolution solution, on the Salesforce AppExchange. Customers of Salesforce Data Cloud for Marketing can deliver real-time, individualised customer experiences while maintaining their privacy thanks to Merkury.

On the AppExchange right now, Merkury is accessible.

By using a cookieless ID to identify anonymous users, Merkury then enhances the ID with person-based data and connects those IDs to platforms for targeting and analysis. Without utilising third-party cookies, Merkury enables Salesforce customers to comprehend their customers better.

“Consumers have more power than ever today. Because of this, it’s critical for brands to get to know their customers and offer them dependable, personalised experiences in order to win their loyalty, according to Tony Toubia, VP, global salesforce lead at Merkle. As we advance our capacity to keep up with changing consumer needs and carry out increasingly relevant and seamless interactions, we are excited to continue to grow our partnership with Salesforce.

Salesforce AppExchange information

The world’s top enterprise cloud marketplace, Salesforce AppExchange, gives businesses, developers, and entrepreneurs the tools they need to create, market, and expand in entirely new ways. AppExchange connects customers of all sizes and across industries to ready-to-install or customizable apps and Salesforce-certified consultants to address any business challenge. It boasts more than 7,000 listings, 11 million customer installs, and 117,000 peer reviews.

About Merkle

An industry leader in data-driven customer experience management (CXM), Merkle, a dentsu company, focuses on providing distinctive, personalised customer experiences across platforms and devices. To increase the value of their customer portfolios, Fortune 1000 companies and top nonprofit organisations have worked with Merkle for more than 30 years. The foundation for the company’s unmatched abilities in comprehending consumer insights that underpin hyper-personalized marketing strategies is its history in data, technology, and analytics. Improved marketing outcomes and competitive advantage are generated by its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions. More than 16,000 people work for Merkle across more than 30 nations in the Americas, EMEA, and APAC.