Samsara’s Connected Operations® Platform empowers car hire company to transform fleet operations in turn reducing accident-related costs, improving safety and electrifying its fleet.

G&M Direct Hire, the market leader for PCO (Public Carriage Office) car hires in the UK, has saved £5.2 million in operational costs, streamlined its fleet operations and improved driver safety by adopting AI-powered solutions from Samsara, the pioneer of the Connected Operations® Platform.

“Thanks to Samsara, we can now see everything as it happens, and it’s made a huge difference. Being able to respond quickly to incidents, improve driving behaviour, and lower accident-related costs has helped us save millions and made our fleet much safer.

G&M Direct Hire provides car hire services to over 4,000 customers, but rising insurance costs, an increasing threat of vehicle theft, and plans to transition to an electric fleet meant the company needed a more modern approach to managing its operations.

By implementing Samsara’s Connected Operations platform, G&M Direct Hire now has a holistic, real-time view over its entire fleet. Samsara’s AI dash cams and GPS tracking technology have enabled the company to achieve significant cost savings and tangible business benefits, including:

• £1.8 million reduction in accident-related costs, with 21% less accidents within 12 months
• £3 million savings through the recovery of 55 stolen vehicles
• £400,000 savings through prevention of over 940,000 excess miles
• 50% reduction in case settlement times, cutting resolution time by two months per case

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Commenting on the implementation of Samsara’s technology, Ghaffar Esmailzadeh, Director at G&M Direct Hire, said: “We needed a better understanding of what was happening with our drivers out on the road, how they were driving, where the risks were, and how we could protect them and our vehicles. Without real-time data, it was difficult to stay ahead of issues or manage maintenance proactively.

“Thanks to Samsara, we can now see everything as it happens, and it’s made a huge difference. Being able to respond quickly to incidents, improve driving behaviour, and lower accident-related costs has helped us save millions and made our fleet much safer.”

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G&M Direct Hire is also leveraging Samsara to guide its fleet electrification. The data gathered through its daily operations is helping to identify optimal candidates for early EV adoption based on route patterns and usage requirements.

Philip van der Wilt, SVP and GM EMEA at Samsara, said: “G&M Direct Hire plays a vital role in supporting professional drivers, and we’re pleased to help them do that. With real-time visibility and AI-powered insights, they’ve built a safer, more efficient fleet and laid strong foundations for their transition to electric vehicles. By working with innovative companies like G&M Direct Hire, we’re helping to create safer and more sustainable transport for the future.”