Boomi™, the intelligent integration and automation leader, announced a strategic investment in coordination with SunBridge Partners in Boomi KK, deepening Boomi’s commitment in Japan and positioning Boomi for accelerated growth and market leadership in Japan. This milestone aims to significantly expand Boomi’s go-to-market (GTM) success in Japan through tailored solutions and localized support.

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SunBridge Partners is a Japan/US venture capital and professional services firm with a wealth of experience in growing US software companies in Japan, including joint ventures with Salesforce, Concur, Kyriba, Demandware, Silkroad Technologies, and Marketo. SunBridge co-founders also initially launched and led Oracle Japan to IPO in Tokyo in 1999.

With the appointment of Eitaro Kono as President of Boomi KK, the company is set to strengthen its local leadership and further deepen its understanding of the Japanese market. Kono brings over 20 years of consulting and management experience with Dentsu, Accenture, IBM, Deloitte, and start-ups. In those roles, he has:

• Built and managed technology organizations, including software sales, SI, and consulting.
• Led a 10-person start-up company to public listing as COO.
• Wrote and lectured extensively as a thought leader in the areas of leadership and organizational management.
• Authored business books with over 1.7 million copies and translated into 7 languages.

Kono’s appointment strategically positions Boomi to capitalize on Japan’s abundant opportunities as a G7 economic powerhouse.

“Japan is a critical market for Boomi’s long-term global strategy and success,” said Steve Lucas, Chief Executive Officer, Boomi. “This joint venture reinforces our continued commitment to Japan and the APJ region in delivering exceptional customer experiences while accelerating our growth opportunities.”

“It’s an exciting time for Boomi and SunBridge Partners,” said Eitaro Kono, the new President of Boomi KK. “Together, we will enhance our operational agility and responsiveness to the local customer needs, delivering the best service possible while leveraging the vast resources and support of our global parent company.”

With Japan a key growth market for Boomi, this partnership offers immense opportunities for Boomi, providing an ideal balance between local autonomy and a strong foundation of a half-billion-dollar global business.

“We are excited to once again work with Boomi CEO Steve Lucas after our prior partnership at Marketo,” said Ken Ehrhart, General Partner from SunBridge Partners. “We are confident that together we can recreate the incredible success of that joint venture and establish Boomi KK as the dominant force in Japan for AI-driven integration and automation solutions.”

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