Rockwell Automation & Partners to Showcase Industry Future

IntentTech Insights Staff Writer |
March, 2025

Rockwell Automation, Inc. the world’s largest company dedicated to industrial automation and digital transformation, announced that it will be present in five different halls, across nine unique locations at Hannover Messe, 31 March to 4 April.

This multi-location approach includes stands for both OTTO by Rockwell Automation (Hall 7, D28), which offers advanced autonomous mobile robots (AMR), the next frontier in industrial automation and transformation, and CUBIC (Hall 11, B28), a Rockwell Automation company founded upon a unique idea of a modular enclosure system for the construction of electrical switchboards.

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OTTO will showcase its OTTO 100 AMR, which delivers the agility and flexibility required to address the most demanding real-world smart manufacturing needs. Ulrich Arlt, business manager at OTTO, will also be presenting a session entitled ‘Boosting manufacturing productivity with autonomous mobile robots’ on 31 March, at 14:45.

CUBIC will demonstrate the CUBIC Modular System, that offers maximum versatility, free choice of components and easy assembly, along with its powerful Galaxy configuration and design software. Complementing these will be the new Allen-Bradley^® EtherNet/IP™ in-cabinet, a technology that provides power and communications to components, reducing installation time, wiring, and hardware costs for panel builders. The CUBIC stand will also offer an interactive experience highlighting Rockwell Automation’s overall portfolio and capabilities, demonstrating its extensive value to the manufacturing value chain.

In addition to these two dedicated stands, Rockwell will also be present with:

Microsoft (Hall 17, G06)
Accenture (Hall 17, E32)
EPLAN/Rittal (Hall 11, E06)
AWS (Hall 15, D76),
ODVA (Hall 9, F67)
Profibus (Hall 9, D68)
OPC UA (Hall 9, F30)

“Our technology and our partnerships embody a shared vision of building and delivering the best solutions to drive digital transformation in industry and enable intelligent factories,” said Christian Reuter, regional vice president for market access, EMEA, at Rockwell Automation. “We truly have a best-in class offering to solve manufacturing’s biggest challenges: optimizing production, building resiliency, empowering people and driving sustainability.”