Tag: analyst report

Personalization’s critical role in converting ecommerce searches into sales edm

Despite cutting unnecessary purchases and buying fewer items in response to inflation, the majority of online shoppers are still prioritizing finding the right product over the lowest price. This customer mindset presents opportunities for personalizing ecommerce search to provide tailored shopping experiences and ultimately land more ecommerce sales.

The Gartner Market Guide for Customer Communication Management

To understand the latest trends and why Gartner states, “Smart Communications leads the market in SaaS-based composition for both interactive and batch,” please enjoy complimentary access to Gartner’s new Market Guide for Customer Communications Management.

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